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FreeFlex™ Demi Bra

$68.00 USD

Buy 2 Bras Get 10% Off

Our first underwire bra

Comfortable, flexible wire

Lifts and separates

Lightly lined molded cups

Front view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Sarah is wearing a 34DD

View of FreeFlex™ Demi Bra shown front-facing against a light gray background
Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Sarah is wearing a 34DD

Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Sarah is wearing a 34DD

Separates, Lifts, and Supports
Flexible Carbonized Wire
Lightly-molded Demi Cups
Front view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Molly is wearing a 32B

Full-body view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Molly is wearing a 32B

Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Molly is wearing a 32B

Sarah is wearing a 34DD

Color: Cheetah Print Limited Edition

Size:

True to Size

•

Size:

Knix Size

Size and Fit Guide

Free Shipping on orders $100+

Shipping

Shipping

Processing Timelines

Please allow 1-2 business days for our warehouse team to pack and ship your order. During peak periods such as sales, holidays and product launches, please allow up to 4 business days for us to process your order. Once an order is placed, we cannot guarantee any address updates, order changes or cancellations. Orders placed on Friday after 1PM will not be shipped until the following Monday.


Split Shipments

Most orders will ship from a single warehouse. However, we occasionally ship from a combination of warehouse locations, so you may receive your order in multiple parts. If items from your order ship in separate packages, we’ll send you tracking information for each package when it becomes available.

Delivery Timelines

For the most up-to-date delivery time estimates, please refer to the shipping timeline at checkout. Delivery timelines do not include processing times. See above for details. All transit times are measured in business days which are Monday-Friday, excluding holidays.

Please note, all shipping timelines are estimates and are not guaranteed.

We are not able to ship to US territories (including Puerto Rico, U.S. Virgin Islands, Guam, Northern Mariana Islands and American Samoa) at this time.

Easy Returns within 30 Days

Bras & Bra Accessories

Returns & Exchanges

Finding the perfect bra fit takes time. We're here to make it easier. Bras and bra accessories are eligible for return or exchange within 30 days of delivery. Feel free to remove tags and wash and wear to find your fit before deciding.

Please note: NOOD products must be returned brand new in original packaging within 30 days of delivery.

Still have questions? View our full policy here.

Rewards Members Earn 68 Points

Product Description

Made with an innovative, carbonized flexible wire and wear-tested for more than 625 hours, provides unparalleled lift, separation and support. It’s everything you want from an underwire bra, without the pain of one.

The Underwire Bra Reinvented

Wear tested for over 625 hours, providing unparalleled lift, separation, and support.

All Day Comfort

It's everything you want from an underwire bra without the downfalls of one.

Feels Made For You

Lightly lined, molded demi cups lift and separate for a great shape that looks amazing under lower necklines and T-shirts. Adjustable straps create the perfect fit.

Smooth Coverage

The ultimate t-shirt bra that appears invisible under clothes.

Zoom

Sarah is wearing a 34DD | Front view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print
Sarah is wearing a 34DD | Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print
Sarah is wearing a 34DD | Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print
Molly is wearing a 32B | Front view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print
Molly is wearing a 32B | Full-body view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print
Molly is wearing a 32B | Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print

How to Choose?

Essential

  • • Days you don’t need leak protection. Everyday freshness and moisture wicking.
  • tsp
    0 tsp

Heavy

  • • Extra peace of mind. For the first days of your cycle, light bladder leaks, or a full night's sleep without a leak.
  • tsp
    about 8-14 tsp
  • pad
    about 1.5-3 regular pads
  • tampon
    about 4-7 super tampons
  • cup
    about 1.5-3 menstrual cups

Light

  • • Daily freshness. For sweat, discharge, period spotting, or backup protection.
  • tsp
    about 1-3 tsp
  • pad
    about 1-3 pantyliners
  • tampon
    about 1-3 regular tampons
  • cup
    about 0.5 menstrual cups

Moderate

  • • For mid-cycle flow, surprise cough or sneeze leaks, or a really sweaty spin class.
  • tsp
    about 4-8 tsp
  • pad
    about 1-1.5 regular pads
  • tampon
    about 2-4 super tampons
  • cup
    about 0.5-3 menstrual cups

Ultra

  • • Ultimate peace of mind. For the heaviest period days, light bladder leaks, unexpected postpartum flow, or overnight protection.
  • tsp
    about 15-20 tsp
  • pad
    about 1.5-2.5 super pads
  • tampon
    about 7-11 super tampons
  • cup
    about 2-3 menstrual cups

How it Compares

FREEFLEX™ TECHNOLOGY

Meet our first wired bra reimagined for optimal comfort and support

Wear tested for more than 625 hours to provide unparalleled lift, separation and support.

Carbonized Flexible Wire

Innovative carbonized wire flexes and moves with you, delivering the classic structure of an underwire without pinching or digging.

3.8
Rated 3.8 out of 5 stars
Based on 515 reviews
What our customers are saying
Customers say this underwire bra offers excellent comfort and support for many users, with several praising it as the most comfortable underwire bra they've owned. Many reviews mention the soft fabric and good lift it provides. However, common feedback includes a significant squeaking or creaking noise from the underwire that occurs with movement, which many find annoying and noticeable to others. Frequent comments address sizing inconsistencies, with some finding it runs small while others experience gapping or poor fit. Several users note discomfort at the center gore area between cups, and some mention strap adjustment issues. While many customers became repeat purchasers and highly recommend it, others found the noise and fit problems made it unwearable despite the comfort.
67%would recommend this product
ComfortRated 3.9 on a scale of 1 to 5
FitRated -0.1 on a scale of minus 2 to 2
SupportRated 4.1 on a scale of 1 to 5
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Rating
Ratings
Current Band Size
Current Band Size
Current Cup Size
Current Cup Size
515 reviews
  • Rated 5 out of 5 stars
    52 minutes ago
    Love this bra!

    It’s so hard to find a great fit in the world of bras! This one is fantastic. I love the fabric, the fact that the back stays in place, the lift and separation and, really, everything about it. I highly recommend!

    KG
    Kathleen G.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 1 out of 5 stars
    2 days ago
    Extremely uncomfortable

    I have two of these bras and both of them are unbelievably uncomfortable. The underwire in both bras dig into my ribs worse than any other bra I’ve ever worn, because for some reason the underwire’s are very misshapen and don’t curve with the body at all.

    OP
    Olivia P.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 4 out of 5 stars
    1 week ago
    Demi bra

    comfortable, easy to wear all day

    JR
    Judy R.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 week ago
    Best Bra Ever!!!

    I’ve tested and tried many brands and types of bra but always ended up being unsatisfied until I tried the demi bra and bought 3 pairs at once. Since I bought them, I refuse to go back to any other bras. I recommend it to my friend and she says it’s the best bra she ever had. It’s worth every penny! Worth the comfort and feel. Thank you for making a bra that doesn’t make wearing bra a nightmare anymore!

    MT
    Mamata T.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    2 weeks ago
    So great!

    Perfect fit!

    BM
    Bethany M.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 4 out of 5 stars
    3 weeks ago
    Comfy and stylish

    Looks and feels great under a Tshirt. Great option without discomforts felt with other bras.

    LP
    Laurie P.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    3 weeks ago
    Demi Bra

    Really like it , shape feel of material.

    EN
    Elizabeth N.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    3 weeks ago
    100%!

    Très confortable, la taille était bonne et le tissu est vraiment de bonne qualité. C’est cher mais ça vaut la peine. Je vais en commander d’autres pour pouvoir porter ce modèle tous les jours. 👌🏻

    CM
    Camélie M.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    4 weeks ago
    Underwire bra

    I got the underwire it’s a great bra it just makes a crinkle sound when I move from the underwire I really like it very comfortable

    AG
    Angela G.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    Found my forever bra, now more colours please :)

    I love this bra. The flexible wire feels like a game hanger, as there is nothing worse than when an underwire snaps midday. This bra is VERY comfortable and flexible enough to conform to the body. I also love the smooth appearance under clothing, both on the chest and on the back.

    MH
    Maegan H.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    Bra leopard

    The fit is perfect recommend for anyone

    SG
    Sharon G.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    First time with FreeFlex

    This is my first time wearing this particular kind of Knix bra. It feels as wonderfully comfortable as the others I have worn!

    CW
    Connie W.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra

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