Skip to content Accessibility Statement

Your Bag

Your cart is empty

But you're full of potential..

Create an account to join Club Knix and earn points on this order

FreeFlex™ Demi Bra

$68.00 USD

2 for $90

Our first underwire bra

Comfortable, flexible wire

Lifts and separates

Lightly lined molded cups

Front view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Sarah is wearing a 34DD

View of FreeFlex™ Demi Bra shown front-facing against a light gray background
Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Sarah is wearing a 34DD

Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Sarah is wearing a 34DD

I swore off underwire bras for a decade. but with the FreeFlex™ and its carbonized, flexible wire, I don't have to compromise on comfort. - Quote from Joanna Griffiths, President & Founder of Knix
Separates, Lifts, and Supports
Flexible Carbonized Wire
Lightly-molded Demi Cups
Front view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Molly is wearing a 32B

Full-body view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Molly is wearing a 32B

Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette

Molly is wearing a 32B

Sarah is wearing a 34DD

Color: Cheetah Print Limited Edition

Size:

True to Size

Size:

Knix Size

Size and Fit Guide

Free Shipping on orders $100+

Shipping

Shipping

Processing Timelines

Please allow 1-2 business days for our warehouse team to pack and ship your order. During peak periods such as sales, holidays and product launches, please allow up to 4 business days for us to process your order. Once an order is placed, we cannot guarantee any address updates, order changes or cancellations. Orders placed on Friday after 1PM will not be shipped until the following Monday.


Split Shipments

Most orders will ship from a single warehouse. However, we occasionally ship from a combination of warehouse locations, so you may receive your order in multiple parts. If items from your order ship in separate packages, we’ll send you tracking information for each package when it becomes available.

Delivery Timelines

For the most up-to-date delivery time estimates, please refer to the shipping timeline at checkout. Delivery timelines do not include processing times. See above for details. All transit times are measured in business days which are Monday-Friday, excluding holidays.

Please note, all shipping timelines are estimates and are not guaranteed.

We are not able to ship to US territories (including Puerto Rico, U.S. Virgin Islands, Guam, Northern Mariana Islands and American Samoa) at this time.

Easy Returns within 30 Days

Bras & Bra Accessories

Returns & Exchanges

Finding the perfect bra fit takes time. We're here to make it easier. Bras (including LuxeLift Tanks and Bodysuits) and bra accessories are eligible for return or exchange within 30 days of delivery. Feel free to remove tags and wash and wear to find your fit before deciding.

Please note: NOOD products must be returned brand new in original packaging within 30 days of delivery.

Still have questions? View our full policy here.

Rewards Members Earn 68 Points

Product Description

Made with an innovative, carbonized flexible wire and wear-tested for more than 625 hours, provides unparalleled lift, separation and support. It’s everything you want from an underwire bra, without the pain of one.

The Underwire Bra Reinvented

Wear tested for over 625 hours, providing unparalleled lift, separation, and support.

All Day Comfort

It's everything you want from an underwire bra without the downfalls of one.

Feels Made For You

Lightly lined, molded demi cups lift and separate for a great shape that looks amazing under lower necklines and T-shirts. Adjustable straps create the perfect fit.

Smooth Coverage

The ultimate t-shirt bra that appears invisible under clothes.

Zoom

Sarah is wearing a 34DD | Front view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print
Sarah is wearing a 34DD | Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print
Sarah is wearing a 34DD | Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print
Molly is wearing a 32B | Front view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print
Molly is wearing a 32B | Full-body view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print
Molly is wearing a 32B | Back view of model wearing the FreeFlex™ Demi Bra, highlighting the neckline, strap design, and  silhouette | Cheetah Print

How to Choose?

Essential

  • Days you don’t need leak protection. Everyday freshness and moisture wicking.
  • tsp
    0 tsp

Heavy

  • Extra peace of mind. For the first days of your cycle, light bladder leaks, or a full night's sleep without a leak.
  • tsp
    about 8-14 tsp
  • pad
    about 1.5-3 regular pads
  • tampon
    about 4-7 super tampons
  • cup
    about 1.5-3 menstrual cups

Light

  • Daily freshness. For sweat, discharge, period spotting, or backup protection.
  • tsp
    about 1-3 tsp
  • pad
    about 1-3 pantyliners
  • tampon
    about 1-3 regular tampons
  • cup
    about 0.5 menstrual cups

Moderate

  • For mid-cycle flow, surprise cough or sneeze leaks, or a really sweaty spin class.
  • tsp
    about 4-8 tsp
  • pad
    about 1-1.5 regular pads
  • tampon
    about 2-4 super tampons
  • cup
    about 0.5-3 menstrual cups

Ultra

  • Ultimate peace of mind. For the heaviest period days, light bladder leaks, unexpected postpartum flow, or overnight protection.
  • tsp
    about 15-20 tsp
  • pad
    about 1.5-2.5 super pads
  • tampon
    about 7-11 super tampons
  • cup
    about 2-3 menstrual cups

How it Compares

FREEFLEX™ TECHNOLOGY

Meet our first wired bra reimagined for optimal comfort and support

Wear tested for more than 625 hours to provide unparalleled lift, separation and support.

Carbonized Flexible Wire

Innovative carbonized wire flexes and moves with you, delivering the classic structure of an underwire without pinching or digging.

3.8
Rated 3.8 out of 5 stars
Based on 499 reviews
Total 5 star reviews: 253
Total 4 star reviews: 75
Total 3 star reviews: 58
Total 2 star reviews: 59
Total 1 star reviews: 54
What our customers are saying
Customers say this underwire bra offers excellent comfort and support for many users, with several praising it as the most comfortable underwire bra they've owned. Many reviews mention the soft fabric and good lift it provides. However, common feedback includes a significant squeaking or creaking noise from the underwire that occurs with movement, which many find annoying and noticeable to others. Frequent comments address sizing inconsistencies, with some finding it runs small while others experience gapping or poor fit. Several users note discomfort at the center gore area between cups, and some mention strap adjustment issues. While many customers became repeat purchasers and highly recommend it, others found the noise and fit problems made it unwearable despite the comfort.
67%would recommend this product
ComfortRated 3.9 on a scale of 1 to 5
FitRated -0.1 on a scale of minus 2 to 2
SupportRated 4.1 on a scale of 1 to 5
Keywords
Keywords
Rating
Ratings
Current Band Size
Current Band Size
Current Cup Size
Current Cup Size
499 reviews
  • Rated 4 out of 5 stars
    3 minutes ago
    Great fit and comfortable!

    Great fit and comfortable. Makes squeeking sounds tho, lol

    SR
    Sherrie R.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    Yesterday
    Best bras ever

    This bra is comfortable. Best support and you can’t feel the wire. It’s a great bra!

    TM
    Tiffany M.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    5 days ago
    FreeFlex Demi Bra

    Most comfortable bra!

    EB
    Elizabeth B.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 week ago
    Perfect every day bra!

    I was looking for an everyday wired bra since my old ones had been worn to the ground, and I'm glad I decided to give Knix's wired bras a try. I know wired bras aren't for everyone, but I personally like the extra security and support they provide. The FreeFlex Demi Bra definitely delivers for everyday wear. The underwire doesn't dig in, the band feels soft and silky, and nothing about it feels restrictive. It provides great lift and support while still being comfortable. The quality also stands out! It feels well made and durable. It's definitely a bit pricey, but the comfort, support, and quality make it worth it.

    K Profile picture for Knix
    Knix
    1 week ago

    Hey Francine!

    This is amazing! We're so happy our FreeFlex Demi Bra is giving you that perfect everyday comfort and support. Thanks for giving our wired bras a try!

    Team Knix

    F
    Francine
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 4 out of 5 stars
    2 weeks ago
    Summer Bra

    This bra felt light and thin during summertime.

    BT
    Betty T.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    2 weeks ago
    Comfortable underwire

    I haven’t been able to wear an underwire bra for years. So when I saw Knix came out with one I was curious. I went in store and tried it on and I ended up buying 2! I’ve had them for a month or so now and I haven’t had any issues with the underwire. They’re quite comfortable. I’m very happy with my purchase.

    K Profile picture for Knix
    Knix
    2 weeks ago

    Hey Kaitlin!

    This is amazing! We're so thrilled our FreeFlex™ Demi Bra brought comfortable underwire back into your life. Thanks for giving us a try!

    Team Knix

    KF
    Kaitlin F.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    4 weeks ago
    FreeFlex Demi Bra

    Super comfortable and very flattering. I love it!

    K Profile picture for Knix
    Knix
    4 weeks ago

    Hey Mary!

    Thanks so much for taking the time to review our FreeFlex™ Demi Bra! We're so happy to hear you're loving the comfort and flattering fit!

    Team Knix

    MG
    Mary G.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 3 out of 5 stars
    1 month ago
    Not as good as usual

    I have recently lost some weight so decided to downsize a cup. I ordered one demi bra to see how it fit. Other than the fact it had underwire (my fault for not reading the description properly and assuming all knix were wireless) it was fine. So I decided to take advantage of the two for 99 special and ordered two more.

    After wearing them I found that there was a large "bump" where the cup met the flat front piece they were attached to. Also one scratched at the back where the clasp was. I made adjustments to see if I could resolve this issue, made some improvements but they still do not fit at the cup.

    I have worn them and adjusted them so I did not feel comfortable about returning them, but wanted to let you know about this issue.

    JE
    Joan E.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    5 Stars

    I was unsure about buying these because of the previous reviews, but I love this bra!! it feela really secure and super comfortable.

    G
    Gretchen
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 1 out of 5 stars
    1 month ago
    squeaky and poor fit

    This bra didn't fit well. The wires were squeaky and it buckled in the centre creating a very odd look. Returning.

    EH
    elaine h.
    Verified Reviewer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    Finally back to underwires!

    I swore off underwires. The digging, the pinching, the discomfort. But let’s be honest, nothing lifts and separates like underwire. I took a chance and tried the Knix Demi and I’m obsessed. It’s comfortable and fits perfectly, like all of my other wireless Knix bras. But this one makes me feel so much more feminine. The only downfall is it’s a little “squeaky” but I’m hoping that fades with time. Please make some more fun colors in this bra! I will keep buying them!

    K Profile picture for Knix
    Knix
    1 month ago

    Hey Beth!

    We're so thrilled you're obsessed with the FreeFlex™ Demi! Love that you found the perfect balance of comfort and lift. More fun colors are definitely on our wishlist too!

    Team Knix

    BN
    Beth N.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    I will only ever buy this bra!

    Beautiful quality and fit! So comfortable.

    K Profile picture for Knix
    Knix
    1 month ago

    Hey Maxine!

    This made our day! We're so thrilled you're loving the quality and comfort of our FreeFlex™ Demi Bra. There's nothing better than finding your perfect bra!

    Team Knix

    MB
    maxine b.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra

Your bra questions, answered.