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FreeFlex™ Demi Bra

$68.00 USD

2 for $90

Our first underwire bra

Comfortable, flexible wire

Lifts and separates

Lightly lined molded cups

Sofia is wearing a 32D | Black

Sofia is wearing a 32D

| Black
Sofia is wearing a 32D | Black

Sofia is wearing a 32D

| General
| General
| General
| General
Sofia is wearing a 32D  | Black

Sofia is wearing a 32D

Sofia is wearing a 32D

Color: Black

Size:

True to Size

Size:

Knix Size

Size and Fit Guide

Free Shipping on orders $100+

Shipping

Shipping

Processing Timelines

Please allow 1-2 business days for our warehouse team to pack and ship your order. During peak periods such as sales, holidays and product launches, please allow up to 4 business days for us to process your order. Once an order is placed, we cannot guarantee any address updates, order changes or cancellations. Orders placed on Friday after 1PM will not be shipped until the following Monday.


Split Shipments

Most orders will ship from a single warehouse. However, we occasionally ship from a combination of warehouse locations, so you may receive your order in multiple parts. If items from your order ship in separate packages, we’ll send you tracking information for each package when it becomes available.

Delivery Timelines

For the most up-to-date delivery time estimates, please refer to the shipping timeline at checkout. Delivery timelines do not include processing times. See above for details. All transit times are measured in business days which are Monday-Friday, excluding holidays.

Please note, all shipping timelines are estimates and are not guaranteed.

We are not able to ship to US territories (including Puerto Rico, U.S. Virgin Islands, Guam, Northern Mariana Islands and American Samoa) at this time.

Easy Returns within 30 Days

Bras & Bra Accessories

Returns & Exchanges

Finding the perfect bra fit takes time. We're here to make it easier. Bras (including LuxeLift Tanks and Bodysuits) and bra accessories are eligible for return or exchange within 30 days of delivery. Feel free to remove tags and wash and wear to find your fit before deciding.

Please note: NOOD products must be returned brand new in original packaging within 30 days of delivery.

Still have questions? View our full policy here.

Rewards Members Earn 68 Points

Product Description

Made with an innovative, carbonized flexible wire and wear-tested for more than 625 hours, provides unparalleled lift, separation and support. It’s everything you want from an underwire bra, without the pain of one.

The Underwire Bra Reinvented

Wear tested for over 625 hours, providing unparalleled lift, separation, and support.

All Day Comfort

It's everything you want from an underwire bra without the downfalls of one.

Feels Made For You

Lightly lined, molded demi cups lift and separate for a great shape that looks amazing under lower necklines and T-shirts. Adjustable straps create the perfect fit.

Smooth Coverage

The ultimate t-shirt bra that appears invisible under clothes.

Zoom

Sofia is wearing a 32D | Black
| Black
Sofia is wearing a 32D | Black
| General
| General
| General
| General
Sofia is wearing a 32D  | Black

How to Choose?

Essential

  • Days you don’t need leak protection. Everyday freshness and moisture wicking.
  • tsp
    0 tsp

Heavy

  • Extra peace of mind. For the first days of your cycle, light bladder leaks, or a full night's sleep without a leak.
  • tsp
    about 8-14 tsp
  • pad
    about 1.5-3 regular pads
  • tampon
    about 4-7 super tampons
  • cup
    about 1.5-3 menstrual cups

Light

  • Daily freshness. For sweat, discharge, period spotting, or backup protection.
  • tsp
    about 1-3 tsp
  • pad
    about 1-3 pantyliners
  • tampon
    about 1-3 regular tampons
  • cup
    about 0.5 menstrual cups

Moderate

  • For mid-cycle flow, surprise cough or sneeze leaks, or a really sweaty spin class.
  • tsp
    about 4-8 tsp
  • pad
    about 1-1.5 regular pads
  • tampon
    about 2-4 super tampons
  • cup
    about 0.5-3 menstrual cups

Ultra

  • Ultimate peace of mind. For the heaviest period days, light bladder leaks, unexpected postpartum flow, or overnight protection.
  • tsp
    about 15-20 tsp
  • pad
    about 1.5-2.5 super pads
  • tampon
    about 7-11 super tampons
  • cup
    about 2-3 menstrual cups

How it Compares

FREEFLEX™ TECHNOLOGY

Meet our first wired bra reimagined for optimal comfort and support

Wear tested for more than 625 hours to provide unparalleled lift, separation and support.

Carbonized Flexible Wire

Innovative carbonized wire flexes and moves with you, delivering the classic structure of an underwire without pinching or digging.

3.8
Rated 3.8 out of 5 stars
Based on 468 reviews
Total 5 star reviews: 240 Total 4 star reviews: 71 Total 3 star reviews: 53 Total 2 star reviews: 54 Total 1 star reviews: 50
What our customers are saying
Customers say this underwire bra offers excellent comfort and support for many users, with several praising it as the most comfortable underwire bra they've owned. Many reviews mention the soft fabric and good lift it provides. However, common feedback includes a significant squeaking or creaking noise from the underwire that occurs with movement, which many find annoying and noticeable to others. Frequent comments address sizing inconsistencies, with some finding it runs small while others experience gapping or poor fit. Several users note discomfort at the center gore area between cups, and some mention strap adjustment issues. While many customers became repeat purchasers and highly recommend it, others found the noise and fit problems made it unwearable despite the comfort.
68%would recommend this product
ComfortRated 3.9 on a scale of 1 to 5
FitRated -0.1 on a scale of minus 2 to 2
SupportRated 4.1 on a scale of 1 to 5
Keywords
Keywords
Rating
Ratings
Current Band Size
Current Band Size
Current Cup Size
Current Cup Size
Purchased Knix Size - Number Sizing
Purchased Knix Size - Number Sizing
468 reviews
  • Rated 2 out of 5 stars
    1 hour ago
    Strange fit

    Purchased two in my usual size that I would purchase from any other brand... I can only do up the last clasp on this one. Throughout the day I felt like I was constantly readjusting... and the underwire squeaked with every move. Decided to return one and keep one to see how things go with wear over time. I would recommend sizing up in band if you're going to give this one a try.

    Kirstin K.
    Verified Reviewer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 1 out of 5 stars
    1 week ago
    Disappointed

    Love the brand but last time I’ll be purchasing.

    I used their size guide and question it because didn’t seem like my usual side. I triple checked and in the end followed their size recommendation. Should have trusted my gut it was too small and final sale 🙄. Why bother having a size guide.

    Denise
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 2 out of 5 stars
    1 week ago
    Very off-size

    Very disappointed with this bra. I carefully followed the size guide to select the appropriate size. However, the actual fit does not align with the sizing information provided. Both the band and cup size are too large. The top part of the band feels noticeably looser than the bottom, which creates an uneven and unsupported fit. The cups are much too loose—fitting like the C-cup bras I already own, rather than a B cup. And the underwires feel uneven and not at all smooth as described. I use to be a big fan of Knix, but this one is a big dissapointment. The bra was on sale so I can't exchange it.

    Audrey
    Verified Reviewer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 week ago
    Awesome bra

    I’ve been searching and trying so many different bras, came across this one and it’s a keeper! I absolute love how it fits? Doesn’t gape or cause overflow! 10/10

    Sandy G.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 week ago
    Bra purchased

    Love the bra. I will buy a couple more when I come to town. The service was beyond excellent.

    Karen

    Karen G.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 week ago
    Great bra

    Comfie despite the wire support.

    SARAH C.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    3 weeks ago
    My favourite bra

    My favourite bra! Its so soft and the wire is the perfect support. The quality is amazing. I love knix bras but this one takes the crown!!

    Jessica C.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 3 out of 5 stars
    3 weeks ago
    Free Flex Demi bra

    Ordered my usual size and feel like the fit is not right. The cup size seems too large and the band is tight. My biggest complaint is the zigzag stitches are irritating to the skin. The bra seems to be poorly structured and the sides are bulky

    Gaye S.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    Great bra

    I wasn’t sure about this bra because I usually enjoy something a little cuter looking. But I have to say I reach for this bra anytime I need something smoothing with great support. Will definitely buy another!

    Henrietta B.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 4 out of 5 stars
    1 month ago
    Evening Wear

    Purchased the FreeFlex Demi Bra to wear with my “more form fitting evening wear. I find it to be comfortable initially but after three or four hours, it is tightening and I find I am constantly “adjusting “ where the band sits and looking forward to taking it off.

    Carol C.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    My new fav bra!

    Literally bought 3 of the Demi Flex bras in and considering buying a fourth in a new colour! Shipping is in a decent time frame!

    Lydia J.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra
  • Rated 5 out of 5 stars
    1 month ago
    Good

    Unfortunately, I took small size, next time will be careful, but it is really good

    Viktoriia Z.
    Verified Buyer
    Reviewing
    FreeFlex™ Demi Bra

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