Who we are
It’s time that all of us lived unapologetically free. Free from judgment. Free from self-doubt. Free to be yourself. That’s why all our products are designed to make you feel more comfortable in your own skin.
About our Founder, Joanna Griffiths
Joanna Griffiths launched Knix with the goal of transforming an underwear market that had too much frill and not enough function. A trailblazer with the creation of Leakproof Underwear, she continues to focus on listening to what people want and bringing revolutionary solutions to life.
Our story
We’ve spent the last decade innovating intimates & building a community. And we’re just getting started…
2013
Knix introduces Leakproof Underwear to the world.
2015
Knix releases their first wireless bra.
2016
Knix is the first brand to use real women–of all ages, sizes, and backgrounds–on their site.
2017
Knix launches the first period underwear brand for teens and tweens, Kt by Knix.
2019
Knix is the first brand to release a lingerie campaign exclusively featuring women from ages 50 to 81.
2022
Knix launches the first of its kind Confidence Tour, empowering people to be their most confident selves on a live runway in their intimates.
Our values
Our core values are the building blocks of who we are and shape the decisions we make every day.
Keep it Simple
Complex is easy, simple is hard.
Be Bold
Think big. Follow through bigger.
Be Honest
Say it like it is - because being direct is being kind.
Listen to the Customer
They’re giving us the answers. Make sure we use them.
Care for the Future
Foster relationships, build community, and advocate for a better world.
Strive for Best
We hold ourselves - and each other - to a higher standard.
10 YEARS OF KNIX
From humble beginnings to changing the damn game. We’ve spent a decade rethinking what your underwear can be and we can’t thank our community enough for their support.
Kt for teens
Kt by Knix was born to give teens their own space in the world of periods. Whether it’s their first cycle or their fifteenth, we believe every teen deserves period products that give them comfort and freedom. That’s why we specifically designed our Leakproof Underwear, Swim, and Active with their growing bodies in mind. Because we want every teen to bleed confidence wherever they go.
The Knix Fund
Our focused giving program is inspired by our community and fueled by our passion to build a better tomorrow. The goal is to provide funding for grassroots organizations, initiatives and storytellers.
Positive Returns Program
Customers are encouraged to donate their returned Knix bras instead of sending them back to us. Through this program, we’ve donated an estimated 60,000 bras a year.
Join our team
We work by experimenting, sharing and discussing collectively. We believe it’s so much more rewarding to be bold together.
“The bra gods have answered!”
“The bra reinvented”
