How Colors Affect Your Mood

January 07, 2022
Victoria Bouthillier

Don’t be fooled. Just because we’re in the dead of winter doesn’t mean you're resigned to wearing black, greys, and neutrals the rest of the season. Come to think of it, what better way to subvert the dull skies and drab weather of January than with a pop of color?

Color is deeply embedded into our perceptions of the world around us, affecting our moods and emotions in subtly powerful ways. Beyond evoking certain feelings, colors even have the ability to shape our physical experiences — from our heart rates to our blood pressure and appetites. 

It all makes us feel very resolute in having favorite colors, even as full-on adults. It also makes us want to slip into something vibrant ASAP — starting with our bras and undies, naturally. If, like us, trading in your black parka for a fuchsia one seems like too much of a commitment, falling in love with the first thing you put on might be the small (but significant) act of winter-rebellion you need to boost your mood. 

Our First Light Collection features all your favorite Wireless Bras and Leakproof Underwear in a prism of new pastel hues and patterns. Not sure which one to add to your cart? Let’s dive into the psychology behind each shade. 

Playfully Yellow

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It’s uplifting, hopeful, and cheerful: it’s yellow. As the lightest hue on the color spectrum, we often associate yellow with light. In 2021, Illuminating Yellow was crowned Pantone Color of the Year for its buoyant aura and echoes of solar power (Lorde got the memo). When the golden rays of the sun are clouded by winter skies, slapping on a WingWoman Contour Bra in Buttercup might just be the next best thing. 

Sincerely Blue

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There’s a reason why, culturally, the use of blue is so widespread. When the world has you seeing red, blue is an antidote that can give way to feelings of serenity, inner peace, and stability. Universally, this calming shade is associated with the kind of clear blue skies that make you want to saunter to the park for a picnic or hit the beach. Until then, a comfy pair of Leakproof Boyshorts in Daylight will have to suffice. 

Abundantly Green

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We’re not immune to the charms of the first few snowfalls of the season, but when the glitter turns to slush, it’s the lush greenery of the warmer months we’re lusting after. The color of nature, balance, and growth, green symbolizes healing and harmony. It’s also the shade of wealth, so if you’re vying for a raise in 2022, consider slipping into a pair of Cheeky Leakproof Underwear in Misty Green as the first step towards manifesting.

Lovingly Pink

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Pink is so often associated with femininity, and while it’s a great color for channeling that divine feminine energy, it also epitomizes tenderness, compassion, and kindness. It’s a tone that’s ideal for tapping into your sensitive side as it has a tendency to allow us to subdue our emotional energies and harness our intuition. Since pink is also synonymous with love and affection, we suggest letting our Evolution Bra in Peony wrap you in a heavenly hug that lasts all day long. 

Prismatic Print

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Still not sure which is your favorite? Combine the mood-boosting benefits of all our latest colors with the Soft Petals print.