Sports bras have come a long way since Lisa Lindahl brought us the Jogbra in 1977. But let’s face it: there’s still a lot of room for improvement. To this day, over 50% of women still experience breast pain from bouncing or double-up their bras because they can’t find the right fit. And trying to take them off? That’s a workout in itself.
That’s why we wanted to forever raise the bar for how sports bras are designed. By thinking of our customers first, like with every product we design, we considered how the wearer would feel before, during, and after her workout. The end result: The Catalyst Sports Bra.
Why You’ll Love It
To put it simply, it gives you the best combination of support and comfort in a high impact sports bra. Ever.
Over three years in the making, the Catalyst was designed with bonded construction to eliminate seams and chafing, and performance-molded cups to provide both compression and encapsulation. It contains 3 layers of performance fabric, 6 support zones, and 13 Tri-Flo™ vents between the breasts, which is where women sweat the most. What’s even better, is that we were able to design the Catalyst to comfortably support women up to a size 42G.
Bounce Rate
52% of women experience breast pain from working out, and over 80% of women have held onto their breasts while running due to lack of support. Which is why it was so, so important to us that the Catalyst was able to reduce bounce rate and breast movement.
We worked with Professor Joanna Wakefield-Scurr, the Head of the Research Group in Breast Health at the University of Portsmouth to test the bounce rate, and the Catalyst exhibited a greater reduction in overall breast movement than any other sports bra in size 34D (the most popular U.S. bra size).
Ease of Removal
But to really transform the sports bra, we needed to make it easy to take off. Over 80% of women struggle to get out of their sports bras. And until now, there hasn’t been a test to see how easy it is to remove them. So we worked with the Technical University of Munich to create one.
We used EMG sensors to measure the amount of muscle exertion from six muscles required to get out of a sports bra. And amongst the popular brands we tested, the Catalyst was the easiest bra to remove. Removing the Catalyst is closest in muscle exertion to waving “goodbye” three times!
The Search is Over
If you’re one of the 75% of women who have avoided exercising because you can’t find a bra that fits, the Catalyst was designed for you in mind. We’ve worked tirelessly to create a sports bra that will transform the way you feel before, during, and after working out.
And it was designed for women, by women—just like the very first sports bra.