Whether you’re jet-setting somewhere warm for spring break or hanging out at home, waiting for things to thaw, it’s never too early to start eyeing which swimwear trends you want to rock this summer. It’s called daydreaming, look it up.
From sleek, minimalist swimwear styles to maximalist bikini prints (and a lot in between), there’s truly something for everyone. And, in our humble opinion, the best swimwear is swimwear that works for a diversity of shapes, bust sizes, and styles.
Ahead, you’ll find some of our favorite swimwear trends that combine comfort, style, and support.
Making a Vintage Splash: High Waisted Bikinis
Low-rise jeans might be making a comeback, but swimwear trends remain firmly rooted in high waisted bikinis. Blending vintage feel with modern designs, high waisted bikinis are sticking around the pool this season.
On this stylish journey back in time, we gave our best-selling swimwear style—the High Rise High Cut Swim Bottoms—a 90s inspired update with a higher cut leg, cheekier butt coverage, and sculpting elements that are sure to make a splash.
For more 70s inspired bikini trends that add a touch of nostalgia to your beach look, opt for the Ultra High Rise Bikini Swim Bottom. The ruched side seams are flattering and feminine, it’s the perfect combo of comfort and coverage for summer at the beach. These bottoms are also a match made in heaven for our Sculpt Bandeau Bikini Top and its retro silhouette.
Swimming on Your Period
In our books, doing what feels best for your body on your period is always a swim trend. If that means making your period an afterthought when you’re hanging out by the beach or pool, then you’ll never look back after trying Period Swimwear.
A timeless swimsuit style with a fit we’ve spent years perfecting, the Leakproof Classic One Piece Swimsuit absorbs up to 3 tampons worth of blood for backup protection from leaks. It’s a swim staple (also available in bikini form) with a built-in absorbent liner you can’t even tell is there (which means you can wear this swimsuit even when you aren’t on your period).
Bikini Tops Take the Plunge
We love a little cleavage when it comes to bikinis, but only if it doesn’t come at the expense of bust support — which is why we created the Deep V Bikini Top. Our deepest plunge neckline with comfort and customization to boot, this bikini top is truly to dive for. Plus, this trend can work for a wide range of looks, from sporty to sultry.
Looking for a bikini top with less cleavage, but that packs just as much style? You’ll love the Scoop Bikini Top with its trendy rounded neckline and adjustable fit.
Athletic Aesthetics and Sporty Swimwear Trends
Whether you’re planning on hitting the surf in a sporty one-piece swimsuit or looking for athletic bikinis with protection from UPF rays, we're loving sporty swimwear trends. In combining supportive design features with dynamic visual elements, sporty swimwear is the epitome of style and functionality—all that's missing is a sleek ponytail.
With its versatile high neck style, sporty racerback, mesh cutouts, and built-in shelf bra for support, the High Energy Bikini Top gets our vote for “Most Likely to Be Worn by Sporty Spice.” Fit tip: Keep the zipper up for a sporty, more covered look or pull it down for a sexy lower neckline.
Bold Patterns and Prints That Pop
How boring would the beach be if it was just a smattering of neutral and beige swimwear? That’s why we’re glad to see 2024 swimwear trends are all about bold prints, embracing patterns and bright colors for a standout beach look.
If making a swimsuit statement is your thing, then get ready to embrace everything from animal prints to geometric patterns and floral motifs. Over the past few years, these prints have offered a range of artistic expressions and are making a splash in the swimwear scene as wearable art.
Matchy Matchy: Coordinated Sets Take Over
A predictably major swimwear trend for 2024 are matching sets and classic solids, serving easy and effortless monochromatic beach looks. Sure, a matching bikini set will make you look like a vision in lush green, but have you considered elevating your look with matching accessories, like a cover up or sarong?
For a complete ensemble, the latest bikini trends are saying all you have to do is turn your two-piece into a three-piece with an additional accessory or cover up. These perfect pairings and cover ups also dazzle with color coordinated jewelry and complementing skirts. Somehow, swimsuits have never looked so good.
Asymmetrical Swimwear and Sexy Cut Outs
If beach trends in 2024 are telling us anything, it’s that asymmetry is in when it comes to swimsuits and bikinis. We’re talking cut-out swimwear, daring designs, and one shoulder swimsuits. One of our favorite swimsuits of the moment is the Leakproof Wrap One Piece—which can only be described as part bikini top, part one piece with its sexy cut-out and bikini-style wrap.
Another swimsuit gem is the High Energy Bikini Top, which features mesh cut-outs and sporty design details that will turn heads this season.
Sleek One Piece Swimsuits
Another chic swimsuit option to keep an eye out for is minimal swimwear with clean lines and neutral tones, though we’ve never known Classic One-Piece Swimsuits to go out of style. A timeless trend with a fit that’s been perfected over many years, sleek one pieces are a trend you’ll be donning for many years to come.
The high quality, UPF 50+ swimwear fabric, adjustable straps, built-in shelf bras, and removable cups means this comfortable one piece swimsuit has a customizable fit that will feel fashionable every time you whip it out for the season.
—
As we wrap up this deep dive into 2024 swimwear trends, it’s clear that this year’s styles cater to everybody. From retro revivals to sporty suits, bold prints, coordinated bikinis, asymmetrical styles, and stylish silhouettes there truly is something for everyone.
Ready to hit the beach this summer? Trends or no-trends, find a swimsuit that fits, and makes you feel confident and fashionable. So, get out there, make a splash, and rock these swim trends like the style icon you are!