'I Embrace Life Every Single Day'

March 18, 2020
Team Knix

This International Women's Day, we wanted to celebrate a group of women who are largely invisible in the media— women over the age of 50. So we made a video with one simple message: Age Doesn't Matter. 

We sat down with some of the wonderful women who were selected to be part of our Age Doesn't Matter Campaign. If you haven't watched the video that had everyone from Jennifer Aniston to Kristen Bell talking, check it out here.

We sat down with some of the wonderful women who were selected to be part of this campaign. Meet Wendy, Geeta, Rasna, Brenda, Christine.

Wendy, a star in all ways imaginable


What inspired you to participate in this project? 

Wendy: When I found out what this project was about, I was really excited to be part of this. It’s all about women feeling good in their skin. And it was a bit of a challenge for me myself to say “Can you do this?”. But I feel so good! 

Rasna: I just turned 50 at the end of last year, and I thought this was actually a really good way to celebrate turning 50. I have 2 daughters and I wanted to show them that life doesn’t end at 50! They think I’m old, but I’m not that old! 

Brenda: Especially as we get older, we can still love our body! We have beautiful bodies and I think we need to appreciate our bodies and bless our bodies every day. So this project, as a senior, gave me that opportunity. I love what the project stands for, the respect for women regardless of age, size, ethnic background. It just encompasses all women and beauty for all women. That for me was something very positive and something I wanted to be part of. 

Christine: When i saw the casting call on Instagram, I knew I wanted to do it right away. I love the company and what it stands for. And I wanted to represent curvy bodies! I feel like I’m in my 30’s still and I can do anything a 30 year old can do. Probably even better! 

Rasna showing us how it's done


What do you think are some misconceptions about women over 50? 

Geeta: I work in the IT industry, and it can be somewhat of a misnomer that women can’t do the job as well. I think that we’re really stepping up and that’s something to truly be proud of. There are some amazing women in IT that are running the organizations, like Yahoo and Google. There’s lots of people who are in prominent positions and they’re represented by women, so that’s awesome!

Rasna: I think 50 has changed a lot. I think when I was younger I used to think oh my gosh your life is over, you’re so much older, what do you do now? But I think that’s a misconception. For me, life starts at 50. You’re so much more comfortable with yourself and who you are and all of your insecurities, at least for me, just kind of go away. I feel so much more confident and I don’t really care what people think about me anymore. I’m just like “This is me, I’m 50. This is great!”

Brenda: That saying that age is just a number… it is just a number. At the end of the day it has a lot to do with our attitude, how we perceive life, how we want to live life. I think there are people much younger than me, but I’m living a more vibrant life than they are. We can't be fearful about life. I embrace life every single day. I have it, I love it, I embrace it. It’s part of living it, and not regretting. The only regret should be the things you didn’t try. 

Christine: I don’t want to name names, but if you look at Victoria's Secret… they’re all young. They’re all thin. But the reality is that women like us actually love our bodies. We are 50 and we feel good about ourselves!

Geeta working it on the first shot of the day


We want you to brag about yourself. What are your favorite qualities? 

Wendy: Women are not good at bragging about themselves. We are so used to giving to everyone else around us. It took me so many years to actually recognize and acknowledge and feel comfortable about the good things about myself. I’m proud of the fact that I’m articulate, I can present myself really well and that I love who I am. That’s probably one of the most important things that I’ve achieved. 

Rasna: I think what I love most about myself is that I’m a really good friend. I think people think I’m a good listener. I like to be there for my girlfriends, I like to support them in what they’re doing. I think that that’s a quality I’m proud of!

Christine: I’m very sensitive, I’m a kind person and I’m very compassionate. I love my friends and my family. I feel like I always try to be there for them always, or if they need someone to talk to without being judged. That’s one of my favourite qualities, that I try not to judge people. 


Thanks for celebrating International Women’s Day with us! Be sure to check out @Knixwear and on Youtube for more behind the scenes and interviews with all the amazing women in the campaign.  

Photo Credit 📷: Sise Drummond