Sep 05, 2017

Ask Knix: Do Your Bras Have a Best-Before Date?

"Dear Knix, all your models look very youthful. How will your bras fit older women?"
By: Team Knix

Dear Knixwear, 

As a woman entering her golden years, I'm constantly searching for bras that don't make me feel like I'm a lost cause. The lingerie industry doesn't seem to realize that women in their 60s and 70s have breasts, too - and that we don't want bras that feel like armor. I came across your ads on Facebook (yes, I'm on Facebook!) and was intrigued by your underwire-free concept. But all your models look very youthful. How will your bras fit older women? 


Lady, we hear you. There's an incredible amount of age-ism in the fashion industry. We believe that women of every age should be celebrated, which is why we've always been committed to making the best fitting, most comfortable bras for women of every age. Our Evolution Bra has no age limit, and we think that the soft, molded construction and seamless style works perfectly to support bodies that have spent years supporting others.

Rather than give you a bunch of marketing jargon, though, we went straight to the source. Here's a customer testimonial we think speaks straight to your concerns. And when you're ready to give your Knix a go, let us know!

"I’ll tell you what, I just turned 60 and for the first time in my life I put on a bra and it just fit! No tugging into place. No strap adjustments. No nothing. It was just There! And so lightweight and comfortable I really couldn’t believe it!

It may sound silly to go on about a bra, but all my life it seems I’ve been fighting them! Fighting to find the right size, the right fit, the comfort, straps that would actually stay in place, and this was simply - refreshing!

I’ve always worn “pretty” bras, lacy things with demi cup underwires whose construction naturally extends the straps out further on your shoulders, and, in my case, making it a challenge to keep them in place. All day long I’m tugging the underwire back into place because extreme body movements pull the bra out of whack or sweat pools where you least want it to be. It feels about as classy as digging your undies out of your bum. These bras may look pretty, but only as long as you stand, or lie, perfectly still! Oh, I’ll still keep them around for those special occasions or when I want to feel sexy underneath it all, but this bra is definitely taking front & center in my lingerie drawer for everyday wear!

I bought the 8-in-1 Evolution padded bra, and be advised that the padding is ultra thin, just the barest form of a cup to smooth you out. I have a slight divot in my right breast from a lumpectomy in ’07 when I had breast cancer, and it left my breast just slightly smaller than the other side so this works perfectly. It is not like the cup molding of a Victoria Secret bra, and does not push you up a size. It’s the real you, only, shall we say, a bit smoother.

Lastly, I love the fact that it’s reversible. You feel as if you’re getting 2 for the price of 1, which actually, you are." 

- Kimberley 

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